NIO is a user-centric premium smart electric vehicle brand that adheres to an elegant, minimalist, and warm brand aesthetic. Its service scenarios cover NIO showroom reception, test-drive accompaniment, after-sales maintenance, NIO Day events, outdoor test-drive inspections, and more. Frontline service staff work alternately in showrooms and outdoors over long periods, and they have extremely high standards for workwear aesthetics, sports comfort, and brand recognition. To unify the service team’s dress image, NIO chose FACETON to customize this exclusive color-block polo shirt.
Project Requirements
- Visual tone: Align with NIO’s minimalist and premium design language; black-and-white color blocking; crisp and sporty; differentiated from ordinary solid-color workwear; consistent with NIO showrooms and the brand visual system.
- Multi-scenario adaptability: Suitable for sales consultants, test-drive specialists, after-sales engineers, and event staff; appropriate for showroom reception; non-restrictive for outdoor test drives and walking.
- Fabric performance: For high-frequency summer wear, it needs to be quick-dry, breathable, lightweight, and non-stuffy; wrinkle-resistant and easy-care; retain shape and not yellow after repeated washing.
- Detail craftsmanship: Half-zip placket design for easy on and off; refined and understated logo, secure and abrasion-resistant; strict color-difference control on color-block panels; fit designed for both men and women in multiple sizes.
- Supporting services: Sample confirmation, fit adjustments, batched shipments, reorders, and one-stop after-sales delivery.
FACETON Customization Solution
✅ Fabric selection: High-elastic quick-dry functional fabric
A lightweight ice-feel quick-dry piqué fabric is selected, with good moisture absorption and sweat-wicking performance. It quickly wicks sweat away after sweating and resists clinging and stickiness. The fabric has inherent wrinkle resistance, so it does not easily crease during long periods of wear, eliminating the need for frequent adjustment during showroom reception. Colorfastness is stable, with no color transfer or whitening after repeated washing, meeting the long-term high-frequency wear needs of stores.
✅ Fit and color-block structure design
A classic raglan color-block structure is adopted: the main body is white, with black color-block panels integrated into the shoulder lines, side seams, and cuffs. The black-and-white contrast is clean and premium, with a natural sporty streamline. The black polo collar is paired with a matching half-zip placket, balancing business composure with casual energy; the zipper opens and closes freely for temperature regulation. The regular-shoulder relaxed fit provides ample room for movement, making it comfortable to accompany test drives, bend down to inspect vehicles, and guide customers. The unisex design covers a wide size range and fits employees of different body shapes.
✅ Refined LOGO craftsmanship
High-density fine embroidery is used on the left chest to reproduce the NIO brand logo. The stitches are dense and flat, small and restrained, without disrupting the garment’s overall minimalist texture. The embroidery is secure and wear-resistant, resisting pilling and loose threads from daily friction and washing. It identifies the brand identity in an understated way, in line with NIO’s refined and restrained brand aesthetic.
✅ Full-process customization service
A dedicated FACETON project liaison team first provides renderings and physical samples, repeatedly checking the color-block colors, panel alignment, collar shape, and zipper details. Bulk production starts only after the sample is confirmed. Delivery by store and by batch is supported, along with size try-on, defect exchange, and later reorders, ensuring unified rollout for the national service team.
Implementation Results
- Unified brand image: The black-and-white color-block design is premium and fresh, highly consistent with NIO’s minimalist brand aesthetics. Staff attire is highly recognizable, giving customers a neat and professional visual impression.
- Excellent wearing experience: The quick-dry fabric solves the stuffiness of summer outdoor test drives, and the raglan structure does not bind the shoulders, resulting in high employee acceptance.
- Strong scenario versatility: One shirt is suitable for showroom reception, test-drive accompaniment, after-sales handover, and offline brand events.
- Stable and controllable quality: The color-block process strictly controls color differences, and the embroidery and fabric are durable, reducing workwear replacement costs and making the shirt suitable for long-term bulk procurement.
Client Testimonial
“This color-block polo balances NIO’s aesthetic tone with frontline practicality. FACETON was meticulous in color-block alignment and sample adjustments, delivered stably, and well completed the service team’s image upgrade.”
FACETON specializes in corporate group workwear customization, providing one-stop solutions for polo shirts, hardshell jackets, jackets, suits, and other full-category professional attire for the new-energy vehicle, finance, home furnishing, and other industries. Consultation hotline: 13916811025.